Archive for December, 2008

Choose the right seo company

Thursday, December 11th, 2008


How important is SEO? Well! For starters, it can help you achieve high online visibility. Of course, this is not going to happen overnight just like “Rome was not built in a day”. So if you have a small business or a start-up company with a small online advertising budget then SEO is the best option you have. So where do you really begin? Depending on what your requirement is, you will need the Online SEO Company to guide you through the entire process so that you can manage your business and they can manage your website SEO.

There are hundreds and thousands of so-called Online SEO Service Providers but only a few are professional, reliable and experienced. Find the crème of SEO Experts can be a difficult job but here are some tips that will make your work easier:

Don’t fall for the tall SEO promises

There are several SEO Companies who make tall claims about their level of expertise. Some of them even claim that they have got websites number one ranking in the top search engines like Google or Yahoo within a few days. One of the favorite lines is, “I can get your articles submitted to hundreds of directories and it will make a major impact”. The truth is that firstly, no expert in SEO or SEM can ever guarantee number one ranking on any of the top search engines for a particular or set of popular keyword phrases, and absolutely nobody can guarantee this within a few days (unless this is a pay per click campaign). Secondly, there are only a few authentic and relevant submission directories over the internet where you can submit your content to enhance back-linking. The thought of the day is, “Don’t go for the promises, go for the facts!” You need a talented SEO firm to seek out quality links for you efficiently.

Website ranking of the SEO expert

SEO company website is the first place you need to visit if you are planning an internet marketing campaign. All top SEO experts will have their own website with details regarding the services offered by them, their portfolio, client feedbacks, and a contact us page. The best way to check the authenticity and expertise of SEO consultants is by checking the ranking of their website. If their website is at the bottom of Google PageRank then they are probably not good enough and will not be able to offer positive assistance for your SEO campaign. Another important thing you need to check is if their website has been blacklisted by search engines like Google. There are many SEO specialists who have been blacklisted because they have used black hat SEO tactics and spamming for increasing web popularity and page ranking.

Reputation of Online SEO Service Provider

There is a saying that “reputation always precedes the person.” In this case, you will need to ask the SEO consultants for client reference as well as read through any testimonials published on their website. You need to check the website of their clients and check their ranking on different search engines and over the internet. Most top SEO Experts will have no issues sharing their references.

What SEO Companies can do for you

Thursday, December 11th, 2008

In case you don’t already know, SEO is an acronym that stands for “Search Engine Optimization” and it is the best way to ensure that you get a high ranking on the top search engines and lots of traffic to your website. Many people try and fail to do search engine optimization on their websites themselves and this costs them a lot of money and sometimes causes them to fail altogether. This is a sad thing and quite unnecessary as well. There are many SEO companies that can make the difference between success and failure.

Some of the basic services that a quality Online SEO Company can provide are:

  • A complete review of your website content and structure
  • Technical guidance on your website improvement plan: for things like hosting, error pages, redirects and proper use of JavaScript and other elements
  • Providing good custom SEO content
  • Management of your online campaigns Keyword research and implementation
  • Expertise in specific niches

Once your website has been properly analyzed and updated for maximum SEO you should start to see your search engine rankings and traffic to your site increase steadily. There is a fine line between a site that is properly optimized and one that is not and it can be the difference between being on the first page of the search results and the tenth (where you might as well not exist). The small tweaks and updates that an SEO company makes to your site might seem to be insignificant to the untrained eye, but to the search engine bots they are as different as night and day.

Without a properly search engine optimized website it is next to impossible to get a good search engine ranking and that means not having enough traffic to your website to make money. Traffic is everything when it comes to a website. It takes a certain number of visitors to your website to make a sale and the more visitors you get the more sales you make. That’s just common sense. The amount of traffic you get to your site relies about 85%-95% on your search engine rankings and so the importance of proper SEO on your website can’t be overstated.